Question 1

(a) Identify and describe how Tesla, Lucid and Apple are innovating their EV cars. Justify how they are an innovation. Compare how these companies are using innovations to differentiate their EV car products.

(b) Examine Christensen’s theory of disruptive innovation. Illustrate this theory for the current motor car industry.

c) Some industry observers have argued that Apple will not eventually produce the Apple Car. Analyse why this might be so. Suggest how Apple might exploit its EV car technologies that it would have developed.

Justify your answer by relating to some other real-world products. Relevant sources of information must be cited.