Marketing Assignment, CU, Singapore: Explain why companies use marketing channels and discuss the functions these channels perform

Critically examining and explaining the concept of channel distribution would mean for Viewsonic by adopting a theoretical justification for the purpose. If you are a decision-maker, what would you do to further it as a competitive marketing strategy?

OBJECTIVE 1 Explain why companies use marketing channels and discuss
the functions these channels perform. Supply Chains and the Value Delivery Network The Nature and Importance of Marketing Channels

OBJECTIVE 2 Discuss how channel members interact and how they organize to perform the work of the channel. Channel Behavior and Organization

OBJECTIVE 3 Identify the major channel alternatives open to a company.
Channel Design Decisions

OBJECTIVE 4 Explain how companies select, motivate, and evaluate
channel members. Channel Management Decisions Public Policy and Distribution Decisions

OBJECTIVE 5 Discuss the nature and importance of marketing logistics and
integrated supply chain management. Marketing Logistics and Supply Chain Management