MGMT3004: Entrepreneurship Literature Review, CU, Singapore: you will need to review the content of the entrepreneur’s presentation and determine where the entrepreneur confirmed the theories

Assessment Task 1 – Literature Review Component

The first assessment is one of the components of the entrepreneur interview project and helps you develop some of the skills you require for Assessment Task 2.

Assessment Task 1 is an individual assessment. Early in the semester, a guest entrepreneur will be making a presentation to entrepreneurship students. The focus of this presentation is on the entrepreneur’s opportunity recognition.

For Assessment Task 1, you will need to review the content of the entrepreneur’s presentation and determine where the entrepreneur confirmed the theories, principles and models relating to opportunity recognition. To help you access the theories, principles and models relating to opportunity recognition, the titles of key, seminal papers have been posted on the Assessment link on the MGMT3004 Blackboard site.

Since you will be reviewing these papers, this assessment is referred to as a literature review. Please review these articles to help you identify key themes and principles that confirmed or differed from the guest entrepreneur.