COM203: Consulting and Freelancing Assignment, MU, Singapore Diah Designs is a visual art and design agency that assists clients in realizing their creative vision. Run by sole-trader

Diah Designs is a visual art and design agency that assists clients in realizing their creative vision. Run by sole-trader John Doe, Diah Designs is a mobile business that specializes in mural art installations for commercial, and private customers. Customers may seek murals designs, with the intention to produce a creative expression for, among other things, business or brand identity, interior design, or a focal point. Murals may be exterior or interior.

In 2016 (AiGroup), design and creative freelancers made up 14% of all Australian freelancers making the category the second largest in Australia. Furthermore, the study revealed that between 2014-2015, 53% of Australians participated in some form of the collaborative economy, which suggests that there is a strong trend for freelancing work.

Diah Designs will engage clients both locally, and within an extended 230km radius of the Northridge (WA) studio. Diah Designs will use a car to attend site-specific work, however, Diah Designs will also seek work online through websites such as www.freelancer.com.au.

Diah Designs intends to secure 15 client projects within the first 12 months of operating which will commence at the beginning of the calendar year. Start-up costs for the first twelve (12) months of operation are expected to be $31,709.20, with a projected income of $60,530.

With careful marketing strategies such as sharing business cards, approaching local venues, and growing a social media presence, Diah Designs will become a successful art and design agency.

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