Management Research paper, NUS, Singapore: With reference to the academic literature and using various units of analysis (global, national, industry)

1. With reference to the academic literature and using various units of analysis (global, national, industry) of external environmental factors, suggest the most important external issues driving the acquisition of Woowa by Delivery Hero.

The ambition of Delivery Hero to strengthen its foothold in the Asian market was the primary impetus behind the acquisition. The transaction will result in the establishment of Woowa DH Asia in Singapore and the purchase of a majority stake (88%) in Woowa Brothers.

By using the Food panda name, Delivery Hero is able to provide its services to a total of 12 Asian countries, some of which include Bangladesh, Cambodia, Hong Kong, and Japan. The firm has been bought by Woowa DH Asia, which will now be responsible for managing the company’s overseas activities in Japan and Vietnam. Additionally, according to the FTC, DH is considering purchasing Woowa Brothers in order to increase the quality of its own services by capitalizing on the logistical skills and marketing capacity of Woowa Brothers. This information comes from DH’s interest in acquiring Woowa Brothers. Woowahan Youths, a division of Woowa Brothers, is in charge of running the delivery company known as Baemin Riders.

The following are some highlights of the transaction:

When all of the routine adjustments are taken into account, the total business value of the Transaction comes to $4 billion (or €3.6 billion)

Delivery Hero will eventually acquire full control of Woowa in exchange for the 20-day VWAP of € 47.47.2 in cash and approximately € 1.9 billion in shares. This transaction will take place over the course of time.

The volume weighted average price (VWAP) for the last 20 days is € 47.47; thus, the maximum number of shares that Delivery Hero might issue is 40.1 million. Following the completion of the Transaction, this would amount to approximately 17.5% of the total outstanding shares of Delivery Hero. There will be an initial delivery of about 31.2 million shares, and successive deliveries over the next four years will total approximately 8.9 million shares. The first delivery will be made all at once.

The share component is subject to additional downside protections in addition to the standard anti-dilution and other precautions. The financial shareholders will receive a minimum guaranteed share price protection on the portion of the consideration that is settled in shares at the closing, and the management shareholders will receive a portion of the consideration that is settled in shares over the course of two to four years after the closing that is subject to a full guaranteed share price protection and would be settled in cash. The financial shareholders will also receive a minimum guaranteed share price protection on the portion of the consideration that is settled in shares at the closing.

The cash consideration will be financed through a combination of shares, loans, and equity-linked instruments.

The Joint Venture views the Korean market as a significant objective, which is why it intends to invest there in order to develop new technologies and enhance the number of product varieties available. After the transaction is completed, the Korean versions of Delivery Hero will both maintain their own unique identities and continue to operate freely inside the Korean market even after the sale has been finalized.

Delivery Hero has committed US$50 million to a technology fund that aims to foster innovation in Korea and the rest of Asia. The fund’s primary objective is to facilitate the development and expansion of cutting-edge online food delivery services for the benefit of customers, businesses, and drivers.