BUSM3200 – RMIT: Strategic Management Report

Question:

You are required to continuously focus on the residential aged care division (the organization hereafter) of Regis Healthcare and conduct strategic capability analysis, and propose one strategic initiative for the organization encompassing a three-year time horizon.

• Write a 200-word Executive Summary that provides an overview of the Company’s strategic position (External and Internal Analyses), and your recommendations to address the strategic issue facing the Company.

Purpose of this section:

Shows your ability to link the key results from different types of analyses -Assignment 1 with Assignment 2.

For example, relevant details can include the following:

• One or two key Opportunities and Threats from PESTEL and P5 (Assignment 1), supported with research data and evidence of the future impact.
• One or two key Strengths and Weaknesses of the Company (Assignment 2).
• What is the key strategic issue (Strategic Dilemma)facing the Company (Assignment 2)?
• A key Recommendation and why this is appropriate for the Company, given the above.
• Some key success measures (KPIs) that will measure the success of your Recommendations

Moreover, you need to integrate the findings and feedback from your first assignment and then to build upon them to create an actionable strategy implementation plan and its evaluation. The plan has to be achievable and realistic. You have to clearly demonstrate WHAT the strategic initiative is, WHY your plan can help the organization achieve and maintain a sustainable competitive advantage, and HOW this plan can be implemented and evaluated. Specifically, you are required to perform the following tasks in this report:

1. Identify those resources and competences of the organization that is likely to provide a sustainable competitive advantage. Justify why these resources and competencies can be regarded as strategic capabilities using the four criteria (VRIO) covered in the textbook.

2. Identify and discuss the current generic type of business strategy the organization implements by examining its strategy statement and/or its value chain activities.

3. Propose ONE new strategic initiative for the organization to implement. This initiative can be a major functional initiative, such as marketing, use of technology, product (service) innovation/development, and M&A. Describe its contents in detail and justify why it is strategic.