MKTG1266: Marketing Communication Casestudy, RMIT, Singapore Identifying the optimal target audience for the upcoming Food Truck and Home Wares amalgamation of the campaign
Question 1
Identifying the optimal target audience for the upcoming Food Truck and Home Wares amalgamation of the campaign is going to be critical for success.
a) Demographically, the target audience for Amahle’s Food Trucks are young people aged 25- 34, mostly consuming snacks and fast foods. Her other target market, which has been rapidly growing over the last four years, is retirees, aged 68 and over, mostly buying full meals and paying extra for contactless scooter delivery. Which of these would you recommend Amahle identify as her primary target audience for the upcoming Food Truck and Home Wares
amalgamation, and why? Explain what other key bases for segmentation you would also apply to further understand the primary audience?
b) A clear positioning strategy is vital for this next phase of Amahle’s Food Truck business.
Explain why positioning is important for Amahle and outline your recommended positioning strategy for her brand, including a positioning statement in your response.
You are a strong supporter of integrated marketing communications (IMC) and belief in an overriding IMC approach.
c) One of the five key features of the philosophy and practice of IMC is ‘speaking with a single voice. Clearly explain and describe – with examples – what ‘speaking with a single voice’ will mean in the context of the launch campaign for the Food Truck and Home Wares amalgamation campaign.
Question 2
The ongoing rapid adoption of digital communication has certainly benefited Amahle’s company. One key outcome is that modern digitally active consumers have become more in control of marketing communication messages directed at them.
1. How could Amahle’s Food Truck best take advantage of individualization and interactivity for a contemporary target audience as part of a launch campaign for the inclusion of homewares and kitchen items for sale in the food trucks?
Once, we considered media in terms of traditional and new media. A newer approach, considers media in terms of Paid, Owned, and Earned.
2. Explain the categories of paid, owned, and earned media and contrast their relevance to both traditional and new media. In doing so, describe how Amahle’s Food Trucks could potentially integrate paid, owned, and earned media as part of its IMC campaign.
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
Unlock Success in MKTG1266: Marketing Communication at The Royal Melbourne Institute of Technology (RMIT) with Our Formative, Solution of Summative Assignments, and Case Study Writing Help! Ireland students can now access expert assignment help in Singapore to excel in their courses. From identifying the optimal target audience for your campaign to solving tough assignments, our professional writers are here to support you. Pay for expert assistance and pave the way to success in your marketing journey at RMIT
- The Impact of AI and Machine Learning on Data Privacy in the Era of Big Data Essay : Com302 Web Analytics Murdoch Singapore
- Biomedical Device Innovation Need Statement Assignment
- BPM213 TMA01 January 2025 Presentation
- FCS A2 -Fundamentals of Computer Systems Individual Assignment PdF (KHEA) Singapore
- A2359C AY2024 Term 4 – Project Assignment
- BUS356 TMA Jan 2025 Semester-Negotiation Strategies and Approaches: A Case Study, Singapore
- BUS363 TMA01:Enhancing Operations and Service Quality in Ride-Hail Services| January 2025 Semester, Singapore
- HFS105 TMA01: Secularization Trends and Religious Resilience in Contemporary Society| January 2025, Singapore
- HFS105 TMA01:Critique of Sociotechnical Systems Contexts in Accident Analysis, Jan 2025 Singapore
- MTH316 TMA01:Analysis of Continuity, Derivatives, and Gradient Functions – Singapore Assignment Jan 2025
UP TO 15 % DISCOUNT