|University||Coventry University (CU)|
|Subject||305MKT: Brand & Corporate Communications|
305MKT: Brand & Corporate Communications Report, CU, Singapore Identify ALL the key stakeholders that needed to be first informed of the name change, and why this is important in securing
With reference to academic theories and models, tap on relevant case examples to illustrate your answer in a report format. The submission must address the following tasks:
1. Identify ALL the key stakeholders that needed to be first informed of the name change, and why this is important in securing the brand’s new direction.
2. Suggest FOUR (4) Media Classes for the brand to promote its new branding
3. Propose ONE (1) detailed Corporate Social Responsibility (CSR) initiative to support the rebranding of the company.
4. You should also discuss how the returns of the new campaign may be measured
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