University | James Cook University (JCU) |
Subject | Collective Intelligence and Entrepreneurship |
Design an ontology based on- Accidents can be categorised as chemical, electrical, fire, kinetic or liquid: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
PART 1
Design an ontology based on the following sentences:
- Accidents can be categorised as chemical, electrical, fire, kinetic or liquid.
- An accident can only be one of the above types.
- An investigation is conducted for accidents.
- An investigation only covers one accident.
- Accidents can cause different types of injuries or damage, relating to the type of accident.
- A person may be involved with an accident as a victim, witness, or investigator. But an investigator cannot be a witness or victim because they may suffer from a conflict of interests.
- An object may be damaged by an accident. A person who owns an object that is damaged is a victim.
- A victim can be injured.
- An investigation can either be In Progress or Complete.
- An investigation can be conducted by only 1 investigator.
- Zach is conducting an investigation for a workshop fire.
- The workshop fire damaged a motor generator that cost $2000.
- The workshop fire caused a total of $15,000 damage.
- Accident Damage has 3 levels, low up to $1000, and high is anything over $10,000.
- Tom works at the workshop and got burnt on his legs during the fire.
- George is investigating the accident where Charlie slipped over in a laboratory.
- Charlie smashed a sensor valued at $800 when he slipped and also hurt his head.
- Allyssa is an electrician and she often investigates electrical accidents.
- Allyssa is investigating two accidents for the same air-compressor. The 1st accident occurred when Sam plugged in the air compressor (while it was switched on) which shorted out the computer and scales on the same circuit, doing $2000 damage to the computer and $500 damage to the scales. The 2nd accident occurred when Hubert used the switch to turn the compressor on and received a minor shock.
Complete the ontology by adding inverse, symmetric, and transitive properties and appropriate property, instance and class restrictions to achieve correct inference.
You need to submit a .OWL file created in Protégé 4.3 or Protégé 5.X
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PART 2
Select either Scenario 1 or Scenario 2 or Scenario 3 or Scenario 4
Scenario 1: GoBusiness offers PSG solutions for enterprises in Singapore. They have a myriad of solutions catered to solving business problems. ( https://www.gobusiness.gov.sg/productivity-solutions-grant/all-psg-solutions/). The centre is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.
Scenario 2: You have a client (https://www.imda.gov.sg/how-we-can-help/smes-go-digital), assume that they are commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.
Scenario 3: Process Plan has created a webpage to promote its AI Robots/. (https://processplan.com/). Their CMO is commissioning you to provide professional advice to improve their webpage for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, she asks you to design a 3-week Ads marketing plan for them.
Scenario 4: Black Dice offers enterprise-grade cybersecurity solutions to telecoms operators and their subscribers. Their AI-powered technology is designed to meet the unique demands of enterprise-grade cybersecurity. The CIO has created a website for the business (https://www.blackdice.ai/). The company is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them
Task:
You will prepare a written proposal (maximum 4 pages) containing
- A brief overview of the business
- Your suggestions to improve the search engine & user’s friendliness of the website
- Your Google Ads Strategy for the website, the timeframe of the Google Ads campaigns is 3 weeks and the budget is $400.
Part iii is designed with reference to the Nonprofit Marketing Immersion (formally Google Online Marketing Challenge). More Details, see https://www.google.com/grants/get-help/nonprofit-marketing-immersion/
See next page for the proposal template.
Resources:
Useful tools for market and consumer research, see https://www.thinkwithgoogle.com/tools/.
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