University | James Cook University (JCU) |
Subject | Collective Intelligence and Entrepreneurship |
Go Business offers PSG solutions for enterprises in Singapore: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
PART 2
Select either Scenario 1 or Scenario 2 or Scenario 3 or Scenario 4
Scenario 1: Go Business offers PSG solutions for enterprises in Singapore. They have a myriad of solutions catered to solving business problems. ( https://www.gobusiness.gov.sg/productivity-solutions-grant/all-psg-solutions/). The centre is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.
Scenario 2: You have a client (https://www.imda.gov.sg/how-we-can-help/smes-go-digital), assume that they are commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.
Scenario 3: Process Plan has created a webpage to promote its AI Robots/. (https://processplan.com/). Their CMO is commissioning you to provide professional advice to improve their webpage for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, she asks you to design a 3-week Ads marketing plan for them.
Scenario 4: Black Dice offers enterprise-grade cybersecurity solutions to telecoms operators and their subscribers. Their AI-powered technology is designed to meet the unique demands of enterprise-grade cybersecurity. The CIO has created a website for the business (https://www.blackdice.ai/). The company is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them
Buy Custom Answer of This Assessment & Raise Your Grades
Task:
You will prepare a written proposal (maximum 4 pages) containing
- A brief overview of the business
- Your suggestions to improve the search engine & user’s friendliness of the website
- Your Google Ads Strategy for the website, the timeframe of the Google Ads campaigns is 3 weeks and the budget is $400.
Part iii is designed with reference to the Nonprofit Marketing Immersion (formally Google Online Marketing Challenge). More Details, see https://www.google.com/grants/get-help/nonprofit-marketing-immersion/
See next page for the proposal template.
Resources:
Useful tools for market and consumer research, see https://www.thinkwithgoogle.com/tools/.
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