| University | Nanyang Technological University (NTU) |
| Subject | Strategic Management in Global Context |
SOE09701: Strategic Management in Global Context Case Study, NTU, Singapore Drawing on your knowledge of the PESTLE model, analyze the external environment facing Severstal and identify
Questions
1. Drawing on your knowledge of the PESTLE model, analyze the external
environment facing Severstal and identify the key external factors that impact
the company.
2. Carry out a 5 Forces analysis and analyze the attractiveness of the global steel industry in which Severstal operates.
3. Using Porter’s Generic Competitive Strategies, analyze the competitive strategy employed by Severstal.
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