Markets & Economies Course Work, KCL, Singapore The firm’s hero product is the Brompton – a light and durable bicycle that can be folded conveniently and neatly into the size of a briefcase
University | King's College London (KCL) |
The firm’s hero product is the Brompton—a light and durable bicycle that can be folded conveniently and neatly into the size of a briefcase for easy storage and transportation. Engineer Andrew Ritchie first developed the revolutionary design in his South Kensington flat in 1975, naming the bicycle after the Brompton Oratory which he could see from his window. Full-time production of the bike began under some railway arches in Bollo Lane, Brentford in 1988, and it soon became a cult classic. As demand grew, the company first expanded to a 22,000 square foot factory in Brentford, and then in 2015, to an 86,000 square foot facility a short pedal away in Greenford, West London.
It is the enduring popularity of the Brompton bike that has driven the firm’s remarkable growth. The firm even experienced strong growth during and following the late 2000s “credit crunch” and recession: average annual growth in the period since 2008 has been a remarkable 20 percent. The company sold around 45,000 folding bikes in 2015, generating revenues of some £21 million and a profit of £3.4 million. In 2021, the aim is to produce and sell 100,000 bikes —representing more than a doubling of output in just over five years. In spite of these remarkable figures, the company is still relatively small, employing just 500 members of staff.
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
- Final Assignment: Migrating FashionOnline’s Infrastructure to AWS: A Strategy for Enhanced Availability and Data Protection
- HRM331: Talent Management – Strategic Shift from the War for Talent to the Wealth of Talent
- Marginalised Populations – The Structural and Cultural Exclusion of People Experiencing Homelessness in Singapore
- CVEN3501 Assignment 2: Groundwater Modelling of Drawdown from a Pumping Bore
- CSCI312 Assignment 2: Conceptual Modelling and Implementation of a Data Warehouse and Hive Queries
- CH2123 Assignment: Fugacity, VLE Modeling & Applications of Henry’s Law
- BAFI1045 Assignment -Constructing and Evaluating Passive and Active Portfolios Based on the Straits Times Index (STI)
- FIN2210E/FIN2212E Group Assignment: Financial Risk Management Analysis of Bursa Malaysia Companies
- FLM101 Assignment: A Film Analysis: Stylistic Techniques and Their Thematic Importance
- HRM Assignment Answer: Talent Transformation in the Age of AI: Turning Challenges into Opportunities via Ecosystem Innovation
UP TO 15 % DISCOUNT