MKT6045: One Planet Business Assignment, BCU, Singapore Identify factors within the marketing environment that is driving the need for sustainable behavior
| University | Birmingham City University (BCU) |
Learning outcomes and assessment criteria specific to this assignment:
On completion of this assignment, students should be able to demonstrate their ability to:
- LO1 – Identify factors within the marketing environment that is driving the need for sustainable behavior
- LO2 – Assess the extent to which organizations are currently dealing with the sustainability
issues facing their industry - LO3 – Critically evaluate different approaches to sustainable marketing activities within a specific organisation
- LO4 – Demonstrate transferable skills that are essential to a career in business, such as commercial awareness and communication skills
Transferable skills
This assessment will assist in development of the following transferable skills:
- Research
- Commercial awarenes
- Critical thinking
- Oral communication
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