307MKT: Global Marketing Casestudy, NUS, Singapore You are a marketing consultant and have been asked to produce a set of recommendations on the key macroenvironmental factors
You are a marketing consultant and have been asked to produce a set of recommendations on the key macroenvironmental factors that may influence Starbucks’s success in China. You are required to: 1) Use secondary research sources to collect macro-environmental information…
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