For this Social and New Media assignment, students step into the role of a digital strategy consultant. The lecturer names an existing website, and the student must judge how well its current design, key message and calls to action are working, then propose a revamp and show how new and social media tools can lift the company’s online presence.

Assignment Topic 1

You work as a digital strategy consultant and have been asked to come up with a recommendation to revamp an existing website (named by your lecturer) and improve their online presence. Your recommendation should be based on the current state of its website and the analysis of the message and call to action effectiveness. You need to elaborate how the company can use New and Social Media tools to its advantage.

What the Design Document Should Cover

Write a high-level design document of at least 1,800 words (+/- 10%) that specifies all, more than or some of the following:

• Overview of company and current online presence
• Target audience
• Identification of current strategy
• Identification of key message and call to action
• Recommendations for strategy change or enhancement for the website
• Recommendations for New and Social Media engagement
• Suggested campaign plan
• Sample production schedule
• Conclusion
• Concept art / screenshots, if applicable

Mark Allocation

• Items 1 to 4: 10 marks
• Item 5 (website recommendations): 15 marks
• Item 6 (new and social media engagement): 15 marks
• Items 7 to 10: 10 marks

Marks are deducted for inconsistent grammar, sentence construction, paragraphing, spelling and typos. Every source, including diagrams, must be cited in-text and listed in a full APA reference list.