Description of the selected advertisement and potential weakness: Sports Marketing and Sponsorship Research paper, SIM, Singapore
| University | Singapore Institute of Management (SIM) |
Select an existing sports apparel advertisement. Evaluate how you can make positive changes to the advertisement based on marketing theories. You will need to conduct market research to provide supporting evidence. In your report, you may include some of the following.
a) Description of the selected advertisement and potential weakness
b) Key theories/concepts which suggest a better alternative
c) The changes made
d) Research methods including sample size and survey instrument
e) Findings and Discussion
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