Task 1:

Analyze the extracted data and provide a simple report on the performance of the website and social media/email content. The report should contain any key findings and insights from the extracted data along with recommendations on what actions could be taken based on these findings and insights to improve her business strategy.

Task 2:

Recommend any ADDITIONAL digital media analytics strategies* that could be adopted to help grow/benefit the business. You are to suggest the use of any digital media analytics tools or strategies you are familiar with along with a brief explanation of how these strategies should be carried out.

Questions

The scenario described in this coursework is purely fictional and does not intentionally reflect or represent any actual business entity or operation, in part or whole. The scenario is crafted purely for educational purposes.