Product management is a critical strategic driver in a company. It can make a huge impact in terms of whether products, as well as the entire company, succeed or fail in both the short and long term. It’s the only role in a company that grasps all aspects of the business, including customers, the market, competition, trends, strategy, business models, and more. As such, great product management makes great companies.

While writing Product Management For Dummies, we tapped into our combined 60 years of hands-on product management experience. We also took advantage of the methodology and learning we’ve discovered working with tens of thousands of clients and individual product managers over the past 20 years in the product management consulting and training business. The resulting book, we hope, will allow you to discover and apply great product management concepts to your business and products to create massive success.