LEARNING OBJECTIVES

LO1-1 Understand what is meant by a company’s strategy.
LO1-2 Explain why a company needs a creative, distinctive strategy that
sets it apart from rivals.
LO1-3 Explain why it is important for a company to have a viable business
model that outlines the company’s customer value proposition and
its profit formula.
LO1-4 Identify the five most dependable strategic approaches for setting
a company apart from rivals and winning a sustainable competitive
advantage.
LO1-5 Understand that a company’s strategy tends to evolve over time
because of changing circumstances and ongoing management
efforts to improve the company’s strategy.
LO1-6 Identify the three tests of a winning strategy