Your task is to investigate the communications of a brand and then to recommend a brand communications strategy. The brand selected will be Loreal Singapore. The idea is that you dig into the communication activities of the brand and media, then evaluate them, and propose a strategy to improve their brand communications.

Some of the elements you should consider for your report are the following:

1. Brand vision, mission, positioning
2. Customer definition
3. Media strategy in Singapore
4. Media evaluation in Singapore

• Does the media highlight the physical characteristics that the brand wants to communicate?
• Does the media transmit clearly and persuasively the benefits of the product?
• Does the media provide the right atmosphere to stimulate the emotions sought in the target audience?
• Is this the primary/secondary media for the brand campaign?
• What is the purpose of the media?
• Visual auditing
  * What is working or not working?
  * Good images descriptions? Do they promote retention?
• Content auditing
  * Is the content easy to read? Does it have short clear sentences? Is it easy to skim through paragraphs?
  * Is the right tone for the audience? Does it avoid redundant or awkward placing of keywords?
  * Analyses for the homepage, interior pages, blog posts, etc.
  * Analyses of call to action, brand voice, consistency, media use, etc.
  * What kind of content do we find?
• Performance and evaluation
  * Follower growth, engagement rate, etc.