PROBLEM

Consider the following hypothetical logistics service provider ─ Turbo Charged Courier (TCC).

Background

TurboCharged Courier (TCC) stands as a thriving logistics service provider headquartered in Singapore, specializing in last–mile logistics and package delivery. Founded in 2005 by the entrepreneurial Chew brothers, Branson and Davis Chew, TCC commenced its journey as a modest transport company with just two small trucks. Today, the company has evolved into a prominent player with great potential in the Singaporean logistics landscape, currently boasting a workforce of 2,000 employees and a fleet of 150 vehicles.

In a significant milestone, TCC inaugurated its state–of–the–art fulfilment center in western Singapore in January last year (2023), equipped with cutting–edge technology to enhance its operational efficiency. Over the past five years, TCC strategically diversified its services, now encompassing international freight forwarding and e–commerce fulfilment. Capitalizing on the surge in e–commerce during the Covid era, TCC’s foresighted investments paid dividends, propelling its annual revenue to increase by 38% in 2023.