Assignment questions:

a. Consider the internal and external environment for Apple and its competitors using concepts such as PESTEL, Porter’s 5 Forces, BCG, Teece Dynamic Capabilities, SWOT analysis, VRIO or Business canvas etc.

b. Based on your evaluation of the internal and external environment, what are some of the challenges faced by Apple Inc in sustaining their competitive advantage with their product portfolio comprising iPhone, iPad, iWatch and Apple TV as listed in the case study?

c. Based on the weekly course materials, articles, and cases we have covered, what alternative organic, diversification or M&A strategies could you suggest to Tim Cook, that could enable Apple to sustain its competitive edge going into the future beyond the Year 2023?