1. Current business–level strategy

Analyse the current business–level strategy using Porter’s Generic Strategy OR Miles and Snow Strategy typologies. Based on your analysis make and justify a recommendation for the most appropriate future business–level strategy that you selected.

Apply the findings from your analysis in the A2 worksheet: Business Strategy Analysis The completed worksheet must be included in the Appendix.

2. Strategic Initiative

Propose ONE new strategic initiative for the organisation to implement. This initiative can be a major functional initiative, such as marketing, use of technology, product (service) innovation/development, and mergers and acquisitions. Describe the features of the strategic initiative in detail and explain why it is strategic Apply the findings from your analysis in the A2 worksheet: Strategic Initiative| Ansoff BCG.

3. Evaluation of the Strategic Initiative

Applying the SAFe criteria, evaluate your future business–level strategy initiative. Provide financial and stakeholder examples. In applying the SAFe criteria, you are expected to undertake a high–level risk analysis of the strategy that you are recommending. Identify what the main threats are and the organisation’s vulnerability to those threats Apply the findings from your analysis in the A2 worksheet: Strategic Initiative SAFE Evaluation.

4. Future Directions

Provide a concise overview and justification of the best future strategy options available to the organisation – a corporate strategy framework (Porter Diamond framework) or an international strategy (Yips / CAGE framework)

Apply the findings from your analysis in the A2 worksheet: Future Directions –Yip + Porter + CAGE