Task

In this task, you should adopt the role of a Marketing Consultant asked to contribute a report to a fashion organization of your choice.

The 4000-word report should make reference to a recent marketing campaign for the fashion organization of your choice. This campaign should be noteworthy in terms of it being particularly innovative or a step-change for the organization or controversial. Your report should include a summary of the organization’s recent (two years) marketing strategy and activities and must include a precis of the campaign you have identified.

You should clearly identify the macroenvironmental drivers and dynamic competitive context that initiated the campaign. You should then evaluate the campaign and make a recommendation to the organization. You need to justify the recommendation you propose.

Within this report, a formal structure should be used. This report needs to incorporate the key factors in fashion marketing and include current marketing theory. It needs to show a strong and clear appreciation of a variety of marketing strategy theories, tools, and techniques and their application in practice.