Hospitality Business Strategy Assignment, BIC, Singapore Since March 2020, in the wake of the Covid-19 pandemic, governments closed borders, instituted various legal and regulatory requirements

LEARNING OUTCOME:

• Analyze the impact and influence that the macro environment has on a hospitality organization and its business strategies
• Assess a hospitality organization’s internal environment and capabilities
• Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector
• Apply models, theories, and concepts to assist with the understanding and interpretation of strategic directions available to a hospitality organization.

Scenario:

Since March 2020, in the wake of the Covid-19 pandemic, governments closed borders, instituted various legal and regulatory requirements to stem the transmission rate of the virus and to protect its citizens and residents. This brought a halt to global air travel which in turn affected different types of hospitality organizations, to the extent that some had to close and terminate their operations, while others struggled to survive. But it was not only international travel that was affected by the new legal and statutory regulations, locally, but these laws also had an impact on the local environment as well that affected hospitality businesses as well.

18 months later as vaccination rates have increased, countries have begun to open their borders with the hope that international travel will increase and lead to the rejuvenation of the hospitality and tourism industry. One such example is the VTL recently implemented by the Singapore government allows for quarantine free travel between certain countries and Singapore.

As the Corporate Strategy Manager of a well-known large global hospitality organization of your choice. You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognized internal and external analytical tools.