Required tasks
The report must include the following three elements:

Element 1
(LO1 assessed) – an analysis of the impact of the Covid-19 pandemic on the
adoption and utilisation of digital technologies in the industry of your selected
organisation. (30%) or

(LO1 assessed) – an analysis of the impact of the artificial intelligence (AI) on the adoption and utilisation of digital technologies in the industry of your selected organisation. (30%)

Element 2
(LO2 & LO3 assessed) – an evaluation of how your selected organisation has
managed to cope, adapt or survive during the pandemic. What are the implications for the organisation operating in this industry, for instance, on their supply chain,

• CRM, reintermediation or disintermediation strategies, etc.? (30%)
  or
  (LO2 & LO3 assessed) – an evaluation of how your selected organisation has
  managed to cope, adapt or survive in the face of issues faced by artificial
  intelligence (AI) . What are the implications for the organisation operating in this industry, for instance, on their supply chain, eCRM, reintermediation or
  disintermediation strategies, etc.? (30%)

Element 3
(LO1 assessed) – a discussion and recommendation(s) on how the use of social
media or social commerce can assist your chosen organisation in addressing
issues such as customer behaviour since 2022. (30%)

In addition, marks will be awarded for the overall presentation, argument and
understanding, use of sources and evidence, academic referencing and written communication. (10%)