Learning outcomes and assessment criteria specific to this assignment:
On completion of this assignment, students should be able to demonstrate their ability to:
⦁ Analyse and classify an organization’s current e-business strategy, identifying its strengths and weaknesses relative to those of its direct competitors.
⦁ Choose effective e-business strategies for the delivery of products and services to increase market share and sustainability.
⦁ Compile and elaborate understanding of concepts, theories, frameworks, and principles for e-commerce and e-business and their competent use.

⦁ Assessment Brief
⦁ Scenario
For a multinational organization of your choice, carry out a critical analysis of their current E-Business strategy.
⦁ Required tasks
The report must include the following three elements:
Element 1
(LO1 assessed) – an analysis of the impact of the COVID-19 pandemic on the adoption and utilization of digital technologies in the industry of your selected organization. (30%) or
(LO1 assessed) – an analysis of the impact of artificial intelligence (AI) on the adoption and utilization of digital technologies in the industry of your selected organization. (30%)

Element 2

(LO2 & LO3 assessed) – an evaluation of how your selected organization has managed to cope, adapt, or survive during the pandemic. What are the implications for the organization operating in this industry, for instance, on their supply chain, eCRM, reintermediation or disintermediation strategies, etc.? (30%)
or
(LO2 & LO3 assessed) – an evaluation of how your selected organization has managed to cope, adapt or survive in the face of issues faced by artificial intelligence (AI) . What are the implications for the organization operating in this industry, for instance, on their supply chain, eCRM, reintermediation or disintermediation strategies, etc.? (30%)

Element 3
(LO1 assessed) – a discussion and recommendation(s) on how the use of social media or social commerce can assist your chosen organization in addressing issues such as customer behavior since 2022. (30%)

In addition, marks will be awarded for the overall presentation, argument and understanding, use of sources and evidence, academic referencing, and written communication. (10%)
Please read the guidance notes in Section 3 and the marking criteria in Section 4 for further information on how to approach your assignment and optimize your grade.

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