QUESTION

You have decided to launch a new shower gel in Singapore. You are required to prepare a detailed marketing plan for the launch to ensure its success. The plan must have proper analysis and appropriate marketing strategies to ensure profitability, growth and sustainability

Learning Outcomes

1. Demonstrate knowledge and understanding of marketing planning theoretical frameworks to design, implement and evaluate a marketing plan.

2. Analyse, problem solve and apply marketing concepts and techniques effectively.

3. Demonstrate knowledge and practical skills in the use of Information Technology in marketing planning analysis