305MKT: Brand and Corporate Communications Assignment, CU, Singapore Define the factors and linkages which impact corporate reputation building and showcase the role of good campaigns
| University | Coventry University (CU) |
- Define the factors and linkages which impact corporate reputation building and showcase the role of good campaigns in supporting brand building and image.
- Profile the role of Corporate Social Responsibility in standing out against the competition
- Understand the importance of measuring market sentiments and assessing a brand’s standing in the marketplace.
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