Posted on: 28th Nov 2025
PS5009MKT Digital Business Assessment Coursework | Coventry University
| University | Coventry University (CU) |
| Subject | PS5009MKT Digital Business |
Method of Assessment
| Assessment | Weightage | Learning Outcomes | |||
|---|---|---|---|---|---|
| Coursework 1: Individual Digital Poster with 100 to 150-word write up |
50% | ✓ | ✓ | ||
| Coursework 2: Group Presentation |
50% | ✓ | ✓ | ✓ | |
Stuck on your PS5009MKT Digital Business Group Presentation?
Coursework 2: Group Presentation
| Assignment | Description |
|---|---|
| Type | Group Presentation: market research & business pitch |
| Weightage | 50% |
| Time Duration | 20 minutes |
| Group Size | 5 – 8 persons (not individual assignment) |
| Due Date | |
| Submission Platform | Upload to Blackboard Turnitin |
| Files to Submit | 1. PowerPoint (ppt or pdf) 2. Video recording (MP4) of your presentation |
In this coursework, you aim to set up a new business
Market Research
-
- Analyse the latest market opportunities, in-demand services, untapped gaps, etc
- Analyse the digital consumer’s buying habits and engagement behaviour
- Analyse the latest technology trends with regards to new digital businesses
- Synthesize the key findings together to create a new digital business opportunity
New Digital Business Pitch
-
- Your team will pitch for a new digital business opportunity
- The pitch must clearly explain how it specifically addresses the key findings in the market research
- Your team must also showcase how the new digital business could possibly work (both operationally and from the customer’s perspective)
Your Actions:
- Form your group ASAP: 5 – 8 persons, and enter their names in the Excel file in Blackboard
- Indicate the person who will lead the group with “leader”
- Suggestion: have a mix of people from different backgrounds such as countries, work experience, and more
- Maximum number of slides: 15 (excludes the cover page, content page and list of references)
- Think about this: Who is your audience you are presenting to?
- Presentation must be well researched, properly structured, succinct, informative, supported with images and research data/evidence
- The research for this paper should be based upon a balanced mixture of academic research journals, industry reports, sustainability trends, statistical data and current affairs where appropriate
Referencing:
-
- All in-text citations and references must be strictly in the CU approved APA Style. (https://libguides.coventry.ac.uk/apa)
- Coventry University Referencing Quick Guide APA, 7th Edition, April 201
Coursework 2: Plagiarism
-
-
- The practice of taking someone else’s work or ideas and passing them off as one’s own
- You are not allowed to copy-paste any work from outside the module
- You are expected to think critically and originally. Learn, interpret and express in your own words
- At CU, strict penalties apply for any form of plagiarism, and any student found in breach may have their module marks deducted or even fail
- All course work must be submitted in Blackboard via Turnitin. Any work not submitted via this route will not be marked
- We have 2 systems used for all course work:
o Similarity Index:
– A detection tool to indicate how much of a student’s submitted work matches existing sources
– Ensure you rewrite and reference
o AI Index:
– A detection tool used to estimate whether a piece of text was generated by an AI tool like ChatGPT, Gemini and Perplexity
– Do not ask the AI tool to write or modify your essay, etc
-
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Struggling with your PS5009MKT Digital Business Coursework at Coventry University? Our experts help you analyse market opportunities, understand digital consumer behaviour, and evaluate emerging tech trends for your group presentation. Check our Digital Business assignment samples to see real quality before hiring. Get human-written, AI-free research cu coursework assignment help tailored to your presentation, pitch structure, and market research needs. If you need PS5009MKT Coursework help, you can use our plagiarism free assignment help service now to secure high marks.
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