Students are required to choose a product of their choice. The product should be from medium to high involvement: Consumer Behaviour Assignment, CU, Singapore
University | Coventry University (CU) |
QUESTION
Students are required to choose a product of their choice. The product should be from medium to high involvement. PRODUCT IS HOUSE (3/4/5 ROOM FLAT) from HDB (Housing Development Board) For the chosen product, students will need to apply ONE internal and ONE external CB factor that affects consumer’s decision making process and marketing strategies.
For each of the factor chosen, student must:
- Use a relevant model to elaborate and explain the chosen factor
(Eg: Motivation – Maslow Hierarchy of Needs, Herzberg 2 Factor model. Attitude – Tricomponent Attitude Model)
- Discuss it relevance and contribution to the field of marketing especially for the development of marketing strategy and the consumer decision making process.
- Cite and review at least 10 academic journals related to each of the factor
Short Reflection Paper – 200 words – this is another separate piece of document which is not included in the word count. This is to be inserted at back of the assignment after the list of references. This purpose of this
reflection paper is for students to have deeper reflection their own learning journey. The reflection is not part of the grading process.
- One major lesson that they have learnt from this module and its relevance to marketing
Learning Outcomes
- Demonstrate a critical understanding of the main theories in consumer behavior and how these can be applied in marketing endeavors.
- Understand and evaluate the psychological and external factors underpinning the consumer decision-making process.
Buy Custom Answer of This Assessment & Raise Your Grades
Attention Singapore students at Coventry University (CU)! Need assistance with your Consumer Behaviour assignment? Look no further! Our team of experts is here to provide comprehensive support through our GBA, final year exam assignments, and Case Study Writing Help services. We understand the importance of applying internal and external factors that influence the consumer's decision-making process.
- MNGT2002 Feasibility Study Assignment 1: Case Analysis of New Venture Innovation and Market-Technical Viability
- Cost Accounting Assignment 2: Lasani Ltd, Lurve Prints & Livia Ltd Case Study on Marginal Costing, Overheads, and Process Costing
- Ethical Business Practices Assignment : Urban Rampage Case Study on Retail Conduct in Remote Communities
- Tax Avoidance Strategies of Multinational Corporations Assignment: An Analysis of Corporate Behaviour and Regulatory Challenges
- Tort of Negligence Assignment 3: Legal Analysis of Kris and Kevin’s Intersection Collision
- A2439C Clinical Laboratory Methods Assignment: Antibody Assay, Test Evaluation & Risk Assessment
- Business Management Case Study Assignment: Fresh Delights Expansion Strategy & Analysis
- A2379C Audit Assignment Report: CAPA & GDP Compliance for Pharmaceutical Distribution Audit Findings
- COM306 Critical Analysis Assignment Report: Public Education Campaign on Health, Safety or Environment
- Family Law Assignment : SUSS TMA02 Case Study on Marriage, Divorce, and Inheritance Disputes
UP TO 15 % DISCOUNT