PART 2

Select either Scenario 1 or Scenario 2 or Scenario 3 or Scenario 4

Scenario 1: Go Business offers PSG solutions for enterprises in Singapore. They have a myriad of solutions catered to solving business problems. ( https://www.gobusiness.gov.sg/productivity-solutions-grant/all-psg-solutions/).  The centre is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.

Scenario 2: You have a client (https://www.imda.gov.sg/how-we-can-help/smes-go-digital), assume that they are commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.

Scenario 3: Process Plan has created a webpage to promote its AI Robots/. (https://processplan.com/).  Their CMO is commissioning you to provide professional advice to improve their webpage for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, she asks you to design a 3-week Ads marketing plan for them.

Scenario 4: Black Dice offers enterprise-grade cybersecurity solutions to telecoms operators and their subscribers. Their AI-powered technology is designed to meet the unique demands of enterprise-grade cybersecurity. The CIO has created a website for the business (https://www.blackdice.ai/). The company is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them

Task:

You will prepare a written proposal (maximum 4 pages) containing

1. A brief overview of the business
2. Your suggestions to improve the search engine & user’s friendliness of the website

• Your Google Ads Strategy for the website, the timeframe of the Google Ads campaigns is 3 weeks and the budget is $400.

Part iii is designed with reference to the Nonprofit Marketing Immersion (formally Google Online Marketing Challenge). More Details, see https://www.google.com/grants/get-help/nonprofit-marketing-immersion/

See next page for the proposal template.

Resources:

Useful tools for market and consumer research, see https://www.thinkwithgoogle.com/tools/.