Assignment Brief

Title: Expanding Your Fitness Studio: A PESTEL Analysis

Scenario:

You own a successful fitness studio in Singapore that specializes in personalized training and wellness programs. Recently, an international fitness chain has shown interest in partnering with you to expand your brand into new markets across Southeast Asia, specifically Thailand and Vietnam. While the potential for growth is exciting, you recognize the importance of conducting a thorough analysis before moving forward.

Assignment Task:

To make an informed decision, you decide to conduct a PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal) for your fitness studio’s potential expansion into Thailand and Vietnam.

Complete the table below by performing a thorough PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors that may affect the expansion of your fitness studio into Thailand and Vietnam.