Recovery strategy All hospitality service providers aim to build a positive image of their brands in the mind of consumers. Advertisement is typically associated with holidays, fun, celebration, enjoyment, and other positive feelings. However, the hospitality industry has been strongly impacted by the Covid-19 pandemic, and tourism is not perceived that well these days.

Imagine you were hired as the MCon what to do to help the recovery of Marina Bay Sands Hotels? – Consider the target group of the company and changes in consumer behavior: what are the needs, desires, and motivations of customers in this “new normalityThink about the importance of branding for Marina Bay. Consider media management Remember to build on the competitive advantage of the company.  -Low costs, focus strategies differentiation Don’t forget that you want to increase value for their customers.  Back up your suggestions with data and justify your recommendation as if it were to be presented to the board of directors of Marina Bay Sands Hotels.

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