This individual assignment requests the students to develop a Customer Journey Mapping by focusing on Interactive/Digital Marketing aspects. Specifically, it is for a mixed-use city hotel.

Students shall identify all customer touchpoints across the customer journey, from inspiration to after-sales, and outline possible + most cost-effective ways to get in contact/communicate/interact with customers, based on media availability, resources, and feasibility. Finally, students shall outline all associated cost factors and suggest appropriate KPI’s/metrics to be used for each touchpoint of the customer journey.