Question 1

Cultivation theorizes that persistent exposure to certain messages in the media results in cultivating certain perspectives and worldview which may be distorted from reality. Do you agree or disagree that this effect of cultivation still exist in our current media environment? Use an example to demonstrate your agreement OR disagreement. This task requires you to demonstrate an understanding of the concept of cultivation and apply it to an exemplar. Please focus on application, rather than summarising the lecture slides. Include quotes (correctly cited using APA style) from the Set Reading where necessary.

Question 2

The following is a video campaign launched by NTUC Fairprice in Singapore in 2019. https://www.youtube.com/watch?v=tY1qs6hQ6N4 What makes a family recipe special? Based on what you learned in Week 6, discuss how this campaign might be used to foster a positive public opinion of the organisation. What is ONE denotative and ONE connotative meaning in this campaign.