This report aims to examine the target consumers of Red Rooster (Australian
Fast food Chain) which includes’ their purchasing behavior and influences/motivation of such behaviors. Recommendations will be made on
marketing strategies that can help it cater to the needs of these consumers.

Target Segement Profile

Key questions

1. What are the psychographic, demographic, geographic, and behavioral profiles of your customers?
2. Which particular profile/s are you targeting?
3. What are some of their behaviors pertaining to obtaining,
consuming, and disposing of the product or service?

Cultures and Sub-Cultures

Key questions

1. What is the cultural background of your target consumers?

2. Are they part of any sub-culture group? e.g. ex-pats living in
Singapore

3. How does it affect their purchasing behavior?

4. Consider the culture of the country of origin of your business. Is
it congruent with the local culture?