PSB7006CL Coursework 1

Coursework 1: Written Business Plan (100 marks of an overall of 83%)

Word Count:  10,000 words

Date Due:  as shown in Blackboard

Late Submission/Absent

• Work for assessment submitted after the notified deadline shall be awarded ZERO Marks or a Fail grade as appropriate.

Coursework 1

• Assessment will be based on the written business plan.
• Submit the written business plan to Blackboard on or before the due date.
• Combine all the work you want to submit into ONE (single) MICROSOFT Word, DO NOT upload multiple documents for marking.
• Filename MUST include the module code and First name_ Surname.

e.g. 7006CL CW1 First name Surname

• Only ONE final submission can be made.

Follow the order for each section listed below.

Cover page (excluded from word count)

Executive Summary (excluded from page count)

Table of Contents

1. Introduction and Company Description
2. Country and Industry Analysis
3. Market Analysis
4. The Economics of the Business
5. Tactics and campaigns
6. Product and Service Design and Development
7. Operations
8. Management and Company Structure
9. Financial Projections
10. Risk Analysis and Management
11. Recommendations and Conclusions
12. Bibliography

Appendices

• detailed market research findings
• key financial data including 2 years detailed cash flow
• balance sheet and P&L summary with notes
• detailed data on resources and costs with evidence
• business contacts and suppliers
• management profile details
• other relevant supportive information originality

Points to note:

• Illustrations on every page
• Short paragraphs
• Reference for every paragraph
• In-depth & critical analysis

Written Report Compliance

• CU APA 7 referencing.
• Attachment of ethics certificate

Non-compliance to page count requirements will result in the Report being CAPPED at a maximum of 40 marks.

• All references listed in Reference MUST be cited.

Any listed reference NOT cited in the text will result in the Report being CAPPED at a maximum of 40 marks. Referencing includes relevant concepts and theories from text books, journal articles, websites, market research databases such as Mintel, company or industry sources. Pls use data source of NOT BEFORE (OLDER THAN) 2015. Beware of sources from the Internet (absolutely no Wikipedia).

Font and Page Layout

• Font style: Arial
• Font size: 12 (body) 14 bold (header)
• 5 line spacing
• Top, bottom, left and right margins: 2.5 cm
• Page orientation: Portrait
• Pages should be numbered and indicated in the page footer 

PSB7006CL Assessment Marking Rubric

Non-compliance to Font and Page Layout will result in L05: Style in marking rubric being CAPPED at a maximum of 40% or 4 marks.