You are required to analyze the strategic direction of an organization. Your analysis must include the organization’s environment and competitors, and explain whether its strategy is effective.

Then use concepts from the module to explain why and make criticism of past choices and include recommendations for the future.

Your paper should clearly define the issue(s) facing the organization with an analysis of the situation using the concepts and tools of the module to develop a specific plan of action for the organization.

You should choose an organization familiar to you for your analysis so that you can develop specific recommendations from its standpoint. Do not plagiarize, but reference and cite correctly.

• How does the current vision, mission, and strategy influence the company’s overall success?
• What are the external, internal, and competitive environmental factors affecting the company?
• What are the anticipated changes in the environment and/or competition that may affect the future direction of the company?
• Demonstrate critical analysis of past strategic choices and propose action plans.
• Use appendices to provide detailed supporting evidence and integrate key points from the appendices into your answers.