MKTG 1052: Buyer Behaviour Case Study, RMIT, Singapore Is imitation the sincerest form of flattery and Understanding counterfeit luxury fashion consumption
Is imitation the sincerest form of flattery? Understanding counterfeit luxury fashion consumption. The global market for non-deceptive counterfeit goods, in which consumers know that they are buying the fakes, has grown rapidly over the past two decades. Estimated to be…
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