PROJECT OBJECTIVES

a) To apply the concepts of digital and social media analytics to business and non‐profit organizations.

b) To gain insights into digital and social media analytics tools.

PROJECT SUBMISSION

1. This project is an INDIVIDUAL assignment and carries a weightage of 30% (Total: 60 marks).
2. Students are required to use Presentation Slides for the submission (min 25 slides, max 50 slides ‐ excluding the cover slide). Please include slide headers and use a minimum font size of 18 for your slides.

3. Students are required to upload the softcopy of the presentation slides via BrightSpace.

4. The cover slide must include the following:
a. Student full name and admission number
b. Tutorial Class and Tutor’s name
c. Institution and Diploma name

5. The project submission is due on 27 Nov 2023, Monday, 9 AM.

PROJECT OVERVIEW

Students are required to apply the knowledge/skills related to the following topics in this deliverable

•  SECTION A: Instagram and TikTok Analytics
•  SECTION B: Google Trends
•  SECTION C: Social Media Marketing Campaign

SECTION A: Instagram And Tiktok Analytics

For this part of the project, we aim to use social media analytics to review and provide insights into how followers feel/interact and their behavior on social media.

The key objectives are as follows:

a) To gain insights into how the company is using social media on Instagram/TikTok.

b) To analyze which individual posts can help increase the follower count.

c) To analyze how the company’s social media marketing strategies are aligned with the company’s overall business goals

d) To recommend ways the company can grow the number of followers and increase engagement.

Students are required to give their analysis by interpreting the various metrics and visual charts in the social media analytics tools (Appendix A). Students may explore the use of Social Blade and other limited trial tools such as Countik, Analisa.io, Social Bakers, or Keyhole.

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