Organization Strategy [C1]     

1. Analyse the current strategy by applying either Porter’s Generic Strategy or Miles and Snow Strategy typologies.
2. Based on your analysis make and justify a recommendation for a future business-level strategy.

Strategic Initiative [C2]

CRITERIA 2.

ORGANISATION’S STRATEGIC INITIATIVE |
1. Propose one new strategic initiative for implementation. This initiative can be a major functional initiative.
2. Describe the features of the strategic initiative in detail and explains why it is strategic

Justification of Initiative [C3]

CRITERIA 3. JUSTIFY THE FUTURE BUSINESS
LEVEL STRATEGY RECOMMENDATION

1.  Justify the future business-level strategy recommendation through utilising the SAFE framework (Suitability, Acceptability, Feasibility and Evaluation)
2. Provide financial and stakeholder examples
3. Undertake a high-level risk analysis of the recommended strategy
4. Identify key threats and vulnerability to the organisation
5. Identify what the main threats are and the organisation’s vulnerability to those threats

Future Directions [C4]

CRITERIA 4.  FUTURE DIRECTIONS.

1.  Provide a concise overview and justification of the best future strategy options available to the organisation – a corporate strategy or an international strategy (Yips / CAGE framework)

Conclusion [C5]

CRITERIA 5. REPORT PRESENTATION + REFERENCING |
1. Overall presentation, professionalism and quality of the report