01. ASSESSMENT PURPOSE

The purpose of Assessment Item Four: Reflective Essay is to assess your ability to critically discuss, evaluate, and analyze your team role, practices, and experience in the development and completion of the SDS & Customer Experience Analysis (Assessment Item 3) for your service client.
Targeted course learning outcomes that are achieved through the completion of this assessment include:

6. Demonstrate integrative knowledge of marketing issues associated with service productivity, perceived quality, customer satisfaction and loyalty and

8. Apply relevant services marketing theory, research, and analysis skills for contemporary case studies and communicate outcomes employing professional discourse and formats