CA001 – TAKE HOME ASSIGNMENT 2023

This take-home written assignment provides students with the opportunity to conduct in-depth research and analysis of a real company’s global business operations in one of its overseas markets. It encourages students to apply their knowledge of globalization, political, economic, cultural, and ethical factors, as well as international trade and investment theories, to a real-
world business scenario.

Assignment Overview:

In this assignment, you will analyze ANY ONE (1) of the companies listed below. You are to consider the various perspectives of the selected company in managing its business in a global context.

– APPLE INC.                                                               – THE COCA-COLA COMPANY
– SAMSUNG GROUP                                             – MARKS & SPENCERS GROUP PLC
– NIKE, INC.                                                                      – PROCTER & GAMLE
– TOYOTA MOTOR CORPORATION                                  – UNILEVER PLC

The report should include:

1 Brief company overview
2 How has the organization been affected by globalization; how does it conduct international business in any 2 overseas markets (where it has a direct presence)
3 Discuss at least 2 advantages and 2 challenges related to the political, economic, and legal environments in the 2 selected countries/markets it operates.
4 Explain Hofstede’s approach to culture and assess the usefulness of this approach to this MNC.
5 Evaluate how cultural factors in the 2 named market(s) have influenced the company’s operations and marketing strategies.

Ensure proper citation of sources and references using an appropriate citation style (e.g., APA, MLA, Chicago). Reference to various external sources including the Annual Reports of the company will be helpful.

Assessment Criteria:
• Depth of research and analysis.
• Clarity and organization of the written assignment.
• Critical thinking and application of course concepts.
• Ability to link theory to practical examples.
• Quality of recommendations and conclusions.
• Format, organization, and proper citation/references, including readability of the report