Subject: Current Issues in Management

1:You critically evaluate the advantages and disadvantages of digital marketing. Illustrate your answer with HK business examples. (15 marks)

2.For one of the following Hong Kong businesses:

➢Outline how the digital marketing disadvantages can be overcome. (15 marks)

➢Discuss the Influence of Big Data Analytics on the Business Priorities and Decision-making. What are the opportunities and disadvantages for the company? (40 marks)

➢The company would like to take advantage of opportunities in Digital Marketing and Big Data analytics but needs to prioritise its improvements as it does not have unlimited resources. Refer to your analysis to determine their priorities and design an outline project plan (20 marks)

List of Possible Hong Kong Businesses: (Please select one company to analyze)

1. HKTVmall
2. MOX Bank
3. Cathay Pacific
4. Bossini