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28968 Marketing Strategy Essay, UoB, Singapore: Demonstrate comprehensive knowledge and understanding of the scope of marketing strategy
University University of Birmingham (UoB)
Subject 28968: Marketing Strategy
Posted on: 11th Jul 2023

28968 Marketing Strategy Essay, UoB, Singapore: Demonstrate comprehensive knowledge and understanding of the scope of marketing strategy

  • Demonstrate comprehensive knowledge and understanding of the scope of marketing strategy.
  • Identify and critically appraise the process and methods for identifying and selecting marketing strategies.
  • Critically evaluate key concepts and practical frameworks and techniques for effective strategic market analyses.
  • Develop a market-led strategy of sustainable competitive advantage.
  • Develop and apply approaches to address competitor’s actions – both strategic and tactical; and
  • Demonstrate a critical understanding of the practicalities and limitations of marketing strategy implementation.

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