| University | SUSS |
| Subject | Creative Advertising Development |
3012MKT: Creative Advertising Development Individual Assignment Singapore Puma is a lifestyle sports performance brand that started in Germany in 1948
Introduction:
Puma is a lifestyle sports performance brand that started in Germany in 1948. They embody not only performance but also a sense of fun and enjoyment of life. The main appeal is to young urban professionals aged 20 – 35 years old who have a zest for life and a curated sense of fashion and performance wear. While not a major player in the market, they do have their own niche market.
Business Objectives (KBR)
Puma is a customer-centric brand that values customer experience above all. It is seen in their approach in providing fashion-forward designs that the customers want in their products, together with comfort and performance.
Marketing Objectives (no need to be SMART)
These are the following marketing objective for Puma
1. To provide performance and fashion forward products affordable to all.
2. To be known as a performance and fashion forward brand.
3. To ensure that the products are accessible to everyone.
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