University | National University of Singapore (NUS) |
Subject | E-Business Assignment |
E-Business Assignment, NUS, Singapore: Analyse your chosen company’s readiness for internationalisation
Choose a local company listed on the Singapore Stock Exchange or a local MNC and formulate an internationalisation strategy for the chosen firm. All other requirements remain the same.
Project 1: Analyse your chosen company’s readiness for internationalisation
This requires you to analyse the company, industry, and the home country’s macro-level data. The company’s annual report and website, share market, FAME, MINTEL, STATISTA, GMID passport, CIA.Gov and ONS could be a good source of data for the analysis. The resource-based view (VRIO framework) (Barney, 2001) should provide the theoretical underpinning for this project.
- Introduction to the chosen company
- Analysis of the microenvironment (Its vision, objective, scope, scale.) innovation/R&D/market/international orientation, assets, supply chain need to be measured here)
- Analysis of the industry (Macro-analysis, e.g. PESTLE, 5 Forces, their impact on the company, and the Industry Life Cycle needs to be analysed here.)
- Identify the company’s strategic positioning within the industry (Bowman’s strategy clock)
- Analyse the product/service portfolio offered by the company (BCG matrix)
- Establish the target segment served by the company in its home and host (if it is already present in the international market; if not only conduct the home country analysis) (Market segmentation theory)
- Recommend for internationalisation (Proportion of its revenue/subscription generated from the international market is a good measure for international involvement. The outcome of project 1 will determine if the company is ready yet to go international.)
Buy Custom Answer of This Assessment & Raise Your Grades
Project 2: Destination search and market selection
You need to take three possible countries where the company is not currently present to start the primary selection process. You will finally select the most suitable country from the initial selection based on the company’s current position and market attractiveness. Conduct the following tasks to identify the most attractive international destination for your chosen company. You will need to write 1000 words for this project. Doing business, Worldwide governance indicator (WGI), UN COMTRADE, CIA.GOV and World Bank Data bank will be good data sources. The institution-based view (Peng et al., 2009) should provide the theoretical underpinning for this project.
Institutional quality analysis (economic openness, political and regulatory attitude towards foreign businesses, financial connection and integrity, corporate tax, immigration policy, repatriation need to be analysed)
- Institutional homogeneity and heterogeneity analysis (Worldwide governance indicator is a good source of data)
- Liability of foreignness analysis
- Production factor accessibility analysis (capital, technology and labour availability and mobility)
- Analysis of the market potential
- Market accessibility (Ease of doing business)
- Target segment identification and sales potential analysis
- Analysis of the competition from domestic and other MNCs
- Selection of the market with the highest potential and best accessibility
- Application of Porter’s National Diamond framework to assess patterns of comparative advantage among possible destinations.
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
Contact our Assignment Help Singapore and PhD thesis writing service for unparalleled academic assistance. Singaporean students can now effortlessly navigate their E-Business assignments with expert guidance. Our seasoned professionals ensure top-notch quality and timely delivery from intricate concepts to comprehensive research.
Tags:-
- Imagine that you are currently working for a precision medicine startup: Machine Learning Paper Review in Precision Medicine, Written Assignment 1, NUS, Singapore
- Go Business offers PSG solutions for enterprises in Singapore: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
- Design an ontology based on- Accidents can be categorised as chemical, electrical, fire, kinetic or liquid: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
- Project Control Monitoring, Assignment, HU, Singapore: Deliberate Project MONITORING AND CONTROL or PMC Identification
- DSM500: Final Project Report, Coursework 2, UOL, Singapore
- DSM080: Financial Markets, Assignment, UOL, Singapore: A grapefruit juice futures contract is for 15,000 pounds of frozen grapefruit juice
- DSM080: Financial Markets, Assignment, UOL, Singapore: The share price of a certain stock today is $42.50, and five-month European style call options with a strike price of $45 currently sell for $4.25.
- DSM080: Financial Markets, Assignment, UOL, Singapore: A trader who is working in the gold markets is able to borrow money at the interest rate of 7% per annum
- DSM080 Financial Markets, Assignment, UOL, Singapore: A dollar-based American corporation has decided that it will have to pay 6 million UK pounds in three months
- Principle of Finance Assignment, UCD, Singapore: National Gaming Inc. (National) operates the weekly lottery in the country
UP TO 15 % DISCOUNT