UP TO 15 % DISCOUNT

Get Your Assignment Completed At Lower Prices

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now
BM5922 Customer Experience Management And Design Individual Assignment, NYP, Singapore: You Are Required To Reflect And Write About ONE (1) Company Or Brand That You Have Patronized In The Food And Beverage Industry
University Nanyang Polytechnic (NYP)
Subject BM5922 Customer Experience Management And Design Individual Assignment
Posted on: 11th Dec 2023

BM5922 Customer Experience Management And Design Individual Assignment, NYP, Singapore: You Are Required To Reflect And Write About ONE (1) Company Or Brand That You Have Patronized In The Food And Beverage Industry

1. Requirements
You are required to reflect and write about ONE (1) company or brand that you have patronized in the Food and Beverage Industry. You should have experienced interacting with the company through ONE (1) touchpoint, which may be the physical outlet or e-commerce site). Types of businesses in the Food and beverage industry may include, but are not limited to the following:

  • Bakeries
  • Bistros
  • Cafes
  • Cafeterias
  • Catering
  • Fast food
  • Fine dining
  • Food manufacturing operations

Inform your tutor on your selected company during the week of 6 November 2023. (There should be no duplication of companies in the same class.)

Hire a Professional Essay & Assignment Writer for completing your Academic Assessments

Your report will need to cover the following areas:

  1. Executive Summary
    1. Describe the company, its vision, mission, values, products/services and outlets (online and/or physical store).
    2. Summarise the scope and objective of your report, the analysis and findings, and your recommendations.
  1. Analysis of the Customer Experience
    1. List the various touchpoints currently used by the company to interact with its customers.
    2. Select and describe ONE (1) touchpoint (either the physical store or online website/app) that customers use to interact with the company. For the one touchpoint selected, develop an evaluation form with a minimum of FOUR (4) criteria to rate the company’s performance. Provide scoring guidelines for each criteria.
    3. Accomplish your evaluation form and submit the completed form in the appendix.
    4. In your report, write your evaluation and analysis which includes:
      • A summary of the evaluation criteria
      • Presentation of your touchpoint evaluation findings, including gaps between customer expectations and the actual experience
  1. Analysis of the Management of Customer Feedback
    1. Gather information on the feedback provided by customers to the company:
      • Channels provided by the company for customers to provide feedback
      • Description of the nature of feedback provided by customers through public touchpoints (e.g., social media, website, etc.), and the manner by which the company addresses these feedback
    2. From the information gathered, analyse the effectiveness of the current feedback management of the company.

4.         Customer Journey Mapping

a)        Create a customer journey map involving the touchpoint that your persona has interacted with, e.g., physical store, website/e-commerce store, AND the company’s current feedback management.

b)        The journey map should include the pre-purchase, purchase and post-purchase stages of consumption. Your map should clearly differentiate between the customer’s expectations and the actual customer experience.

c)        You may use any tool or software to document your map, such as UXPressia, Mural, SMAPLY, etc.

d)        Place the customer journey map(s) in your appendix.

Buy Custom Answer of This Assessment & Raise Your Grades

Get Help By Expert

For Nanyang Polytechnic (NYP) students tackling the BM5922 Customer Experience Management And Design Individual Assignment in Singapore, seeking the best assignment help is crucial. We specialize in Case Study Writing Help specifically tailored to this subject. Our experts assist students in reflecting and writing about a food and beverage industry brand or company as required. With our services, Singaporean students can easily pay for expert guidance and ensure exceptional quality in their assignments.

Categories:-
Tags:- BM5922 NYP INDIVIDUAL ASSIGNMENT
Answer
No Need To Pay Extra
  • Turnitin Report

    $10.00
  • Proofreading and Editing

    $9.00
    Per Page
  • Consultation with Expert

    $35.00
    Per Hour
  • Live Session 1-on-1

    $40.00
    Per 30 min.
  • Quality Check

    $25.00
  • Total
    Free

New Special Offer

Get 30% Off

UP TO 15 % DISCOUNT

Get Your Assignment Completed At Lower Prices

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now
My Assignment Help SG Services
My Assignment Help SG

Rated 4.9/5 Based on 22945 Singaporean Students