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BUS225: Services Relationship and Retail Marketing Assignment, MU, Singapore Evaluate service and retail businesses using marketing theories, concepts and tools
University Murdoch university (MU)
Subject BUS225: Services Relationship and Retail Marketing
Posted on: 21st Jul 2023

BUS225: Services Relationship and Retail Marketing Assignment, MU, Singapore Evaluate service and retail businesses using marketing theories, concepts and tools

Learning Outcomes

  • Evaluate service and retail businesses using marketing theories,
    concepts and tools.
  • Design and apply a Service Blueprint to evaluate customer touchpoints
    Distinguish differences between products and services and apply
    appropriate theories and tools in developing solutions.
  • Differentiate customer service experiences according to context,
    culture and situation.
  • ¬†Explain contemporary service-related trends and identify ethical
    issues where consumers may need protection in services.

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Tags:- BUS225: MU RETAIL MARKETING
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