|University||Murdoch university (MU)|
|Subject||BUS225: Services Relationship and Retail Marketing|
BUS225: Services Relationship and Retail Marketing Assignment, MU, Singapore Evaluate service and retail businesses using marketing theories, concepts and tools
- Evaluate service and retail businesses using marketing theories,
concepts and tools.
- Design and apply a Service Blueprint to evaluate customer touchpoints
Distinguish differences between products and services and apply
appropriate theories and tools in developing solutions.
- Differentiate customer service experiences according to context,
culture and situation.
- Explain contemporary service-related trends and identify ethical
issues where consumers may need protection in services.
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